10 Brands That Inventively Nailed the Ice Bucket Challenge

zamarketinginsider

Who hasn’t felt the big chill?

From Harrison Ford and the original cast of Star Wars to actor Tom Cruise, Microsoft founder turned billionaire philanthropist Bill Gates to funny man Jack Black, controversy attracting mega-star Justin Bieber to you! It seems that everyone who is anyone is throwing a bucket fulled with ice and water over their heads these days.

The biggest viral craze of 2014 features mega names and everyone in between throwing buckets of ice and water overthemselves to raise funds and awareness of motor neurone disease (also known as Lou Gehrig’s Disease or ALS).

The campaign works something like this: A movie star or business celebrity thinks up a way to reinvent the act and then endures several seconds of self-induced icy pain after throwing ice and water over themselves. While still drenched they then nominate up to three more well-known people to undergo the same public humiliation. All these challenges are filmed and…

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