Misleading e-Toll Adverts Have Got To Go Says ASA

zamarketinginsider

e-toll-2The Advertising Standards Authority has ruled that new adverts produced for the South African National Roads Agency (Sanral) are misleading and unsubstantiated. Sanral, of course, is the company behind Gauteng’s controversial e-Tolls.

This isn’t the first time that the ASA has pulled the plug on e-Toll adverts because the commercials were deemed to be misleading.

After this most recent ruling, the advertising body went on to warn Sanral that if it continued to produce misleading advertising the ASA may demand to see all e-Toll ads before they are flighted or published.

Read the full story on the latest e-Toll advertising saga on MoneyWeb.

Read more:

Sanral halts misleading ads on IOL.

Sanral told to pull etoll ads – again on htxt.africa.

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